About Us

Katie and Marshall both graduated from UC Santa Cruz, Katie with a degree in art, and Marshall with his degree in literature, so logically they opened a sock store.

No, it didn't happen just like that...after graduating Katie got a job as a sales person at the lovely Sock Shop and Shoe Co in Santa Cruz. There, her love for socks and retail sales grew and after a few years they moved back to Katie's hometown Fort Bragg, CA to open a business.

Pippi's Longstockings opened its doors in the spring of 2006.

"We always dreamed of being business owners, we always had some wild idea, until one day it hit us, why not stick with what we know and love...Socks!
Some people thought we were nuts (some still do) but we knew it could work."

At Pippi's Longstockings we are all about friendly customer service. If you're not sure what you need for an outfit or a gift, (or just plain overwhelmed by our huge selection of socks) our sock experts, The Pippsters are happy to help. We love talking to new and returning customers about socks and life. We hope that when you shop at Pippi's you always leave with a smile on your face.